How Would One Find The Appropriate Internet Marketing Agency For One's Business?
How Would One Find The Appropriate Internet Marketing Agency For One's Business?
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The advent of Internet has improved several things. More noticeably, specifically for business people, it has changed the traditional buying patterns. More people today perform their research for a product online before getting the product. Because of so many e-commerce stores out there in nearly every market, no matter how small, many people purchase whatever they need online, too.
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The hazard of this myth is that it causes many marketers to believe they can succeed without doing much marketing or selling. They think their product or service is so special that it should automatically generate hordes of paying customers. Unfortunately, it doesn't happen that way.
This is why Amazon is the leader on the Internet while Barnes & Noble is number 2. What if Amazon tried to build a store in every mall in America? They'd fail. An Internet brand can't compete against a real world brand anymore than a real world brand can compete with an Internet brand. The overhead alone would drive the Cyber company out of business.
Then jogo digital there are the Micros led by iStockphoto. Micro agencies are communities as well as an outlet for your work; so if your looking for camaraderie and lots of feedback (whereas with agencies like Getty there is pretty much no feed back), then Micros might be right for you.
There are times when you wonder if you could have sat at home and taken a photograph of your family and friends and later made it appear as if the photo xboxs one digital was taken in front of a beach or some other place.
The retailers mark-up the e-books to whatever price they like. They pay the publisher 50% of the hardcover price. So for an book with a list price of $30, Macmillan sells it to Amazon at $15, and Amazon customers can buy it at $9.99. In case you haven't noticed, Amazon actually takes a loss of $5 here.
Service is the differentiator in a digital world. It's also where a lot of big-box companies drop the ball. Unfortunately, freelancers seem to struggle with this too. In my experience it is the boutique local agency that does the best job. The team of 5-10 smart minds that left the big corporate marketing world to start a small business for themselves. These are the people that know what you are going through as an SMB. These are the people with real skin in the game. They have a reputation to maintain and a business to grow and that can't happen without them growing yours. So, my advice is to steer clear of the freelancers, big-box service companies and inflated agencies. Find a local firm that you can meet in person and get to know.